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The world's top ten hottest fashion brands, which one is number one in your mind?

Sep 10,2025

The world's top ten hottest fashion brands, which one is number one in your mind?

1. Supreme
  Supreme, known as the "No. 1 Fashion Brand in the Universe," is the epitome of American street culture, and its founder, James Jebbia, won the 2018 CFDA Designer of the Year Award.
Supreme often uses breaking social events or political satire as its design themes, and each season's collaborations feature prominent artists and trendsetting brands. With new releases selling out in as little as 0.3 seconds, Supreme is considered the most difficult brand to acquire among the world's top ten trendsetting brands.
2. Palace
  Founded in 2010, Palace is not as "domineering" as Supreme, but it has always insisted on serving skateboarding youth and is definitely a new benchmark for European streetwear.
The highly recognizable Penrose triangle logo and the minimalist design concept of "Less is more" are the main factors for Palace's popularity.

3. Champion
  Champion, launched in 1919, initially used its name to attract sports enthusiasts eager for success.
With its striking, oversized C logo and avant-garde design elements, Champion is not only a creator of trendy T-shirts, but also a manufacturer of the latest sportswear. The upcoming Champion x Supreme collaboration is also highly anticipated!
4. Off white
  The classic "X" arrow and speed bump patterns are eye-catching enough, but Off-White founder Virgil Abloh's ambitions go far beyond that.
5. Bape
Harajuku, Japan, is the birthplace of many Japanese fashion brands, including the iconic BAPE.

Among the world's top fashion brands, BAPE still holds a prominent place. Although it's often criticized for resting on its laurels, its influence remains undeniable!
6. Boylondon
In the 1980s, Boylondon was synonymous with music and fashion.

Though many hardcore fans may no longer cherish Boylondon's glorious past, the brand's powerful eagle logo remains strong.
7. Fear of God
Fragment Design, led by the godfather of Japanese fashion, has disrupted the dominant American fashion landscape with its unparalleled appeal. Its distinctive double lightning bolt logo has become a focal point in the fashion world.

Fragment Design has collaborated with numerous major brands, including Masaaki Honma's MMJ, VLONE, and Nike, and is a prominent figure among the world's top ten fashion brands.
8. UNDERCOVER
Jun Takahashi's bold, rebellious design style, coupled with its allure of gender-neutral concepts, captivated audiences. His new designs, which appeared on the runway, often wowed the crowds.

Undercover has now risen to the top of the global fashion rankings, frequently collaborating with brands like KAWS and WTAPS, and its influence continues to grow.
9. YEEZY
YEEZY, founded by Kanye West, is not a professional fashion brand, but the black hole-like appeal of coconut shoes always stirs the hearts of fashionistas.
10. Stüssy
Founded in the 1980s, this American brand, originally a surf brand, was transformed into a streetwear brand by Shawn Stussy. Its iconic handwritten logo has become a trendy icon, making it a pioneer of streetwear culture.、

In fact, there are many more brands that can be considered among the "Top Ten Global Streetwear Brands." Established streetwear brands like KITH, Staple, HUF, X-large, and WTAPS are among the world's top streetwear brands.

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