Dongguan Miu Seven Clothing launches green innovation, environmentally friendly technology reshapes the streetwear industry
Miu Seven Clothing in Dongguan City announced the introduction of the EU EcoCycle® closed-loop dyeing process and recycled polyester fiber fabrics, becoming a pioneer in the environmental transformation of streetwear in South China.
The highlights of this technological upgrade are outstanding: the EcoCycle® process saves 65% of water, reduces the use of chemical agents by 40%, and wastewater can be recycled; recycled polyester fiber uses recycled plastic bottles as raw materials, reducing carbon emissions by 3.2 tons per ton. Related technologies have been applied to graffiti T-shirts, environmentally friendly jeans and other items, all of which meet the national standard first-class products.
The company launched a "full-link environmental protection customization plan" to achieve a green closed loop from coffee bean residue plant dyed sweatshirts to degradable packaging. The production end has added a wastewater treatment system that purifies 1,200 tons of wastewater per day, and the recycled fabric production line is traceable throughout the process. At present, it has cooperated with 3 environmentally friendly fabric suppliers and plans to increase the proportion of environmentally friendly product lines to 60% in 2026.
"Street fashion should not be at the expense of the environment." The company is providing practical samples for "environmentalization of trendy brands" through technological innovation and redefining the "fashion responsibility" of Generation Z.
